I created a rock music management company centered around Sweet Fix, an alternative rock band I managed for 3 years. This business broadened my skill and awareness of public relations, social media, marketing and promotion. I designed their promo album cover, created their one-sheet, and single-handedly wrote, produced & filmed a 12-minute micro-rocumentary on my iphone that was featured on their PledgeMusic site that aided in raising over $30,000 to make their debut album.

 

After tailoring and signing a formal contract with the band, I was in charge of local booking (responsible for break-through gigs at BB King's and The Box nightclub, openers for Sebastian Bach, The Tubes, The NYC Marathon), PR, College radio promo, soliciting their music to music publishing and record companies, and acting as a general liaison to further their career—as well as helping them to edit their songs and hold creative session rehearsals. As a result of my efforts during my tenure with them I booked them 2 publishing deals , got Tim Jacobus to illustrate them, twice earned band of the week from Flowers in a Gun, were featured on the cover of Adweek, as well as many other online zines.